Royal Copenhagen meets O—KEY
How Royal Copenhagen Sealed Gaps in Their Supply Chain
For 250 years, Royal Copenhagen has been synonymous with craftsmanship, tradition, and authenticity. But even heritage brands face modern challenges such as supply chain leakage.
This issue occurs when products intended for specific, authorized distribution channels are diverted - intentionally or unintentionally - to unauthorized customers or retailers. The consequences can be significant, including lost revenue, diluted brand value, compromised product authenticity, and jeopardizing the trust they’ve built with customers worldwide.
Navigating Supply Chain Vulnerabilities
Imagine creating timeless, handcrafted porcelain designed for select boutiques and luxury retailers - only to discover these exclusive items being sold at discount supermarkets or unauthorized shops. This scenario risked:
Diluting brand exclusivity, given brand appeal can be readily diminished by presence in unauthorized stores.
Undermining customer trust, as shoppers may question the authenticity of products found in unexpected places.
Compromising product authenticity, because without control, verifying genuine products becomes challenging.
Traditional methods to address these issues, like extensive audits or manual tracking, proved inefficient, time-consuming, and costly. And while undercover agents, tracking devices, or hidden cameras might seem like solutions, they felt intrusive, inefficient, and raised both ethical and legal concerns. Royal Copenhagen needed a smarter, more transparent approach that was both effective and compliant with international regulations.
Enter O-KEY technology.
This advanced product authentication and traceability solution enabled Royal Copenhagen to maintain control of their supply chain without resorting to intrusive or legally complex measures.
Each product was equipped with a unique QR code embedded with an unclonable particle pattern. When scanned, it directed the user to a secure product page within the O-KEY app, displaying any data the brand wished.
Securing the future of the supply chain
With O-KEY, Royal Copenhagen aims to preserve confidence and operational clarity, including:
Enhanced supply chain visibility, pinpointing leakage sources quickly.
Improved distribution control, ensuring products remained in authorized channels.
Strengthened brand trust, reassuring customers of product authenticity.
Today, Royal Copenhagen is exploring how to better protect its iconic porcelain, ensuring that every piece is exactly where it belongs.
Discover how our all-in-one O-KEY solutions can help your brand tackle supply chain vulnerabilities, product authentication, and customer engagement, while preserving the trust that sets you apart.
Contact us today to learn more.
Discover more
From high-end fashion to electronics, our O—KEY ensures that every product is genuine, safeguarding your brand and consumer trust. Find out how our advanced, yet simple technology fits your industry’s unique challenges and needs.
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We live in an age where Rembrandts and Rolexes are copied in a quality where we cannot tell authentic from counterfeit”
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